Tory Archbold is the Founder & Director of Powerful Steps, a platform which allows others to step into their true power and potential.
She also founded Torstar, a brand communications agency that has worked alongside international and local fashion, beauty and lifestyle brands.
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1) To kick things off, could you tell us a little about your career background and current role?
I started TORSTAR almost 20 years ago and it grew into a globally recognised brand communication agency partnering with the world’s top performing retail brands.
A few years ago I downsized the agency in favour of a work-life balance and haven’t looked back. Downsizing taught me that you can still attract the world’s best brands if you have the passion, right team and deliver. In 2019 my passion shifted and I started Powerful Steps, a platform to inspire, encourage and empower others.
Like TORSTAR, it started with my gut instinct and a desire that the business I would be stepping into would deliver a positive impact on others. Instead of driving a brand’s impact through customer experience and sales driven strategies, I now impact others through transformational leadership with a series of corporate workshops, keynote speaking and retreats.
I love the raw, authenticity of sharing my personal and professional journey to switch people’s thinking and allowing them to understand that anything is possible when you look at challenges as possibilities.
CONTINUE READING HERE
I’ve always loved media. Since my teens, I’ve collected fashion, beauty and lifestyle magazines, and in 2000, after working in London and in marketing for magazines, I launched my own PR agency Torstar in Sydney. At the height of my success with Torstar, I employed 22 staff as well as a team of freelancers, and I represented some of the top Australian designers, like Alex Perry, Jayson Brunsdon, Leona Edmonston – all the ones everyone wanted. I worked with marie claire for six years, and I’ve had an extraordinary relationship with Nespresso, too.
We also represented some of the world’s biggest brands. I had clients in…CONTINUE READING HERE
Tory Archbold’s life appeared to be the envy of women everywhere.
The successful PR queen had a growing paycheck, and a long list of celebrity clients – and she was the brains behind the biggest fashion launch in Australian history with the opening of Zara.
But at home, she was fighting a private battle, after being stalked and harassed for 12 years by a former partner.
Now, she’s inspiring others with a new business designed to encourage and empower women through all of life’s challenges.
How Tory Archbold turned her horrific experience into a powerful business.
“It started with text messages that turned into up to 100 points of communication a day. I’d be sitting at work on my computer, the phone would be ringing, the email would be pinging, or him turning up. I’d be trying to deal with a major international client. It was just… I’d go into a tailspin. It was very overwhelming. This went on for 12 years,” sighs Tory Archbold as she recalls being stalked and harassed by her ex-partner.
Sitting across from me in her hip Sydney office is one of Australia’s most successful PR, dare I say, queens. A woman who I’ve known, worked with and forever admired for two decades. Tory built her impressive PR business, Torstar, and its even more impressive client list – including Victoria Secret, Zara and David Jones plus more – all while raising her daughter solo. Respect. But… READ THE FULL ARTICLE HERE
She is one of Australia’s most respected publicists, but that’s not the only string to Tory Archbold’s bow. She is a passionate brand builder who understands success and survival. She built TORSTAR, a globally recognised communications agency on 3 core values – passion, integrity and delivery.
As a passionate supporter of women and a leader in the corporate world, Tory recently launched Powerful Steps – a platform designed to inspire, encourage and empower others through the different challenges they may face in life. Focused, connected and with the ability to empower others through her personal journey, she is determined to share how her non-negotiable values have played a pivotal role in attracting and achieving success in her business and personal life.
Tory has always pushed boundaries READ THE FULL ARTICLE HERE